It’s one thing to write and distribute press releases; and we do it very well . We research and interview to collect content, write drafts and work with our partners on the final message to make darn sure that they are properly represented.
We also maintain databases of relevant media outlets – from print to on-line to TV & radio. We follow-up on our releases for placement, and any additional follow-up needed.
But we go well beyond pressing the ‘Send’ button to an e-mail list. We work with targeted media outlets to develop editorial opportunities. For example, with a vascular diagnostics partner, we arranged for a reporter to get screened and to write about his experience first-hand; with a very clear understanding of our partner’s services and importance to the readers. (BTW – He was very healthy!)